How To Make Anyone Fall Asleep

Berglandmilch plays the card "Tirol"





on safe cheese instead capricious export milk is the new owner Bergland Tirol dairy milk.

HANS GMEINER Wels (SN). After running the green light for the merger by the antitrust authority Berglandmilch the preparations for the integration of Tirol Milch in full swing. "As of April, with the new milk year to run, everything," Berglandmilch CEO Josef Braun says Hofer in an interview with the SN. And that should be more than the mere fulfillment of the requirements of the competition authority such as price monitoring, or guaranteed purchase a specific quantity of milk. Above all to be expanded cheese production and thus the value can be increased. Tirol Milch
exported so far about 25 percent of the total amount of unprocessed milk mainly to Italy. "For such a good milk actually a shame," Braun says Hofer. "Our goal with this set, after all, some 60 million pounds, mainly produce cheese, but also some long-life milk. To give the necessary boost to the markets, the brand Tirol provide milk. "This is not only the largest regional brand in Austria, but it is also in Germany is very catchy," Braun says Hofer. New products will come before the summer on the market. The plant in Wörgl will Berglandmilch in the next two Years to expand at a cost of several million euros. The plant in Lienz is to be continued as a factory for soft cheese.

With the acquisition of Tirol Milch brings the total annual processing capacity of Berglandmilch to 1.15 million kilograms of milk, while sales to 760 million euros, the number of employees in 1350 and the number of suppliers to 16,000. This is mountain country of milk to the soon to include the small Styrian Stainzer dairy, by far the largest milk processor in Austria. In an international comparison Berglandmilch is still a small number. Just a few weeks some merged in Northern Germany and Humana milk to a milk processing company with a lot of 4.8 million tonnes of milk.

This mega merger before Austria's front door is in a phase in which the milk market is becoming attractive again. On the international markets, prices move noticeably in weeks. As a reason for this is the recovery of the global economy. In particular, the Russian market is important for Europe better.

Here and there is already a price explosion as three years - depending on your view - expected or feared. At that time the prices shot up within a few weeks of less than 30 to well over 40 cents per kilogram.

Salzburger Nachrichten - Economy 4 March 2011

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profile instead of empty words





The Vienna precious food fires its beef suppliers because of a few cents and wanting more. The landlord is around the corner from the German frozen meat supplier to the table, because it's a bit cheaper. From a trading known that anyway. The prices have to get off. Deep, deeper, deeper.

foam Farmers. Especially in recent weeks, the waves went up again.

The Agrarians are right, Kant on understanding. Of course it hurts when just declared a commercial boss, the price war was "crazy" move it but to "our farmers" to "our pastures and meadows" to "our" cultural heritage. And the next day flutters of precisely this group a leaflet with "two-for-one" offerings into the house.

But to complain that, and to crave understanding, quite obviously does not help much. Agriculture is so in recent years petitioners longer needed. With warm arguments without convincing facts and correspondingly less on the might establish self-confidence and strength.

And not only that, the Agrarians themselves without as against too can learn a lot that can even say that they tend to even when the consumers have the focus that they - like three years ago - demanding higher milk prices in Austria, while its surplus abroad sell off cheaply or they criticize the trade, but leave the remaining 40 percent of the market, the restaurants and the kitchens especially alone.

Agriculture and the representatives seem helpless. The arguments of Agriculture no longer trapped as they should. "Our products are honest," courted recently about the young Tyrolean Chamber president, a hope for the domestic agricultural policy, at a star-studded event quite stale for the favor of trade and dairies. "We produce sustainable and high quality," he said. And: "We expect for a fair share of the prices"
.
impression to the audience he did not make it.

"Sustainable", "honest", "quality" These terms have been taken for granted -.. Even in the discount and it is naive to think that with such platitudes or someone causes them to pay more - especially if you not to say what that really meant.

too long already, it makes use of the agriculture in such platitudes comfortable. What does "sustainability" really? What is "straightforward production" what "quality"? The claim but also the Bavarian agriculture and the local processors are used in France, Italy and even in Poland. And quite right. There, too, good products are produced.

With such general terms one can no longer stand today in the markets of other providers. Especially true when, just considered, the modes of production differ little from those in other countries. The cows are also elsewhere in Austria in fields, pigs are also with us often on slatted floors and an Austrian grain farmer works much the same as his North German colleague.

The blurring in agriculture are seamlessly integrated into the processing continued. There is one - to save costs or to pressure from the trade - especially with the differentiation between the own brand products and trade marks, for it produces, sometimes blurred by. It makes it easy to trade, even more firmly to turn the screw when in the package, which is below a trademark on the shelf, the same product is in the packaging with your own logo. More and more consumers know about it. It may therefore not surprising if they buy the same product for less money.

that are now applied himself to packages of discount brands all sorts of labels and to find even the AMA seal of approval and these products with the same slogans such as branded products, should be the agrarians final cause major alarm.

Agriculture is the light of these developments required urgently to sharpen their arguments and prove with facts and figures. You should clarify what in the way in which agriculture is in Austria did what to the products it produces, is really different, what makes them unique.

"What is Austria's agriculture look like?" Is the theme for it to go on the condition that.

A reliable control system alone, which is now regarded as the only tangible argument for Austrian products, is safe enough.

is required the way things are, a further and sharper differentiation.

That may be expensive, cumbersome and lengthy. The trade shows here and there already before. Agriculture should not always lock it. It performs no way around when it should be possible that the Austrian agriculture actually wins a unique profile with which it is unmistakable in the markets it - especially since even come from the EU agricultural reform pressure to differentiate more precisely.

Failing to find a suitable way to lose the current agricultural policy, including all the expenses that it engenders, a good part of their foundation. Because then it's probably better to produce as cheaply as possible - this would be really "honest"

Raiffeisen newspaper March 3, 2011