HANS GMEINER Salzburg (SN). "Like the little kids in the sandbox," whispers the seat neighbor. "Pricing by testosterone," calls it cheap boss Gerhard Drexel, when the trading price war with new rock-bottom prices, supplies the processors and farmers sometimes squeeze the air. "There are all men in the purchasing departments who say so now I leave again flexing its muscles, I will that already show him who determines the prices." And then the product price would be reduced, although the commodity prices went up. Drexel speaks of "Cherry-pickers" and "value destroyers". "Conditioned" mechanism he calls that even companies like his price cuts not escape could and goes one better: "That's crazy," move it but to "our farmers, our pastures and meadows to our heritage".
"Oh - crocodile tears" come from the seat neighbors. Although the powerful trade boss only wanted Punzo "the discount," he offered last week to representatives of the milk processors and agriculture at the meeting of the trade magazine "shelf" in Salzburg but insight into the "engine room" of all the major retail groups. Because hardly any of the audience, many of which have to do with buyers in the retail giant, believed that only in the testosterone level discount, the buyer crazy plays and cherries are picked.
"Everyone here is doing everything, to the consumer to sell anything," promoted Frank Hensel, boss of Rewe Austria, for understanding. "We would stupid if we did not join the trend, we would also have responsibility to ensure that the price gap with discount items is not too large, because that would be borne by even more the brand. "
Helmuth Petschar, head of the Carinthian milk and spokesman for the local dairy industry, did not like the taste of. "We need to move away from price discussions and bring the consumer closer to what's behind the product," he interjected. It was thus agreed with the Tyrol Chamber of Agriculture President Joseph Berger Heche, who spoke of the "cow family connection" and the "honest, unique and valuable" farmer and a milk product "Fair share price" demanded.
That was water on Hensel's mills. "We are not alone responsible," he growled. "We must put the customer at the center." And: "Mr. Berger Heche, they only beat the dealer, they say nothing to the processors, yet they are as a farmer owners. And the customers and their needs, they do not mention. But the choice. "
And then said Hensel Translation:" Let us at last with the stupid finger-pointing "This would benefit only stubbornness.. "I can say from personal experience."
Despite the stubbornness comes but apparently soon Movement in the prices of dairy products. Next week I Rewe raise prices, announced Hensel. Savings in the sense of "conditioned" mechanism probably follow suit.
Salzburger Nachrichten - Business / 02/04/2011
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