Case IH shall strongly under Austrian leadership and wants to invest in tractor plant in St. Valentin.
HANS GMEINER St. Valentin (SN). If the employees from Case IH in Racine, Wisconsin with her boss seen from time to time in the costume skirt, she got nigh in ecstasy. "Oh, traditional clothes - like in Sound of Music '." There are not the only compliments for the Upper Austrian Andreas Klauser, who has been the end of 2009 in the executive chair of one of the largest tractor and agricultural equipment manufacturer in the world. The figures, which he could report in his first year at the parent company Fiat in Turin can be seen. "We have achieved in the previous year, Case IH, the best result for 30 years." Revenues increased to ten percent to nearly five billion dollars, the equivalent of 3.85 billion Euro. "We have exceeded the targets," says Klauser. Case IH is so in terms of sales as large as New Holland, the sister company in the CNH group.
Although the agricultural technology market in the wake of the 2008 crisis in the previous year is still paralyzed and the producers had to fight, especially in Europe, with declines in sales, was able to stop Case IH, the decline. Heuer expects Klauser with a trend reversal. With the higher agricultural prices, the farmers get back appetite for new tractors and machinery. "Since the fall of a change is clearly noticeable. North America is consistently good, France, Germany and Great Britain are booming for three months, are also in Austria since the autumn of strong growth. "Even the markets in Eastern Europe are the positive signals seen.
This is grist to the mill of Fiat boss Sergio Marchionne, who with agriculture has large-SSE plans. "Fiat invests in this sector and is considering strategic partnerships for," says Klaus, who was brought in December 2008 by Marchionne at the Case IH tip.
which is also the Case-IH-profit site in St. Valentin. There are currently produced with 550 employees, about 10,000 tractors and Case IH Steyr brands. "It is planned to invest over the next three years here, some 18 million euros to expand capacity to 12,500 tractors and in the improvement of quality," Klauser said.
St. Valentine is one of three locations in Europe, where Case IH tractors produced. "The Austrian plant is the smallest but most profitable and therefore interesting for the group," says Klauser. "The brand Steyr, whose main market, the German-speaking countries are contributing much to this."
In Austria, the local traditional brand was last year with a market share of 17 percent again the market leader. Together with the tractors that were sold under the trademark case, the market share of Case IH tractors was just above 20 percent.
total produced worldwide in 26 locations Case IH machinery and equipment for agriculture - tractors and combines, cotton pickers and hay presses on to sugar cane harvesters.
Klauser, the company has under control, as well as commuting to the U.S. - the seat of Rock wherever you go.
Salzburger Nachrichten - Business / 12/02/2011
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